Justin Rosenberg of Honeygrow: Fast Casual with Jewish Values

by Lori Gardner for Jewish Food Experience

Justin Rosenberg of Honeygrow

Justin Rosenberg’s Honeygrow is expanding at a rapid pace. The fast-casual chain features made-to-order stir-fries and salads that you customize by selecting ingredients on a touchscreen kiosk. The emphasis is on fresh, local and healthy. Honeygrow was founded in Philadelphia in 2012, and now has approximately 25 locations including DC’s Chinatown, Rockville, Pentagon City and soon Reston and Tyson’s Corner.

It’s unusual for a restaurateur to attribute a biblical patriarch as serving as his inspiration, but this is indeed a factor in Rosenberg’s story. In establishing his business, Rosenberg created LLCs (limited liability companies) as legal entities for Honeygrow, one of which starts with the letters LL. “The LL actually represents the Torah portion Lech Lecha. This is a random Honeygrow fact that no one knows,” he admits.

Read the story here.

Related post

Honeygrow:  A Fine Example of Fast Casual

 

Check Out My Other Stories for Jewish Food Experience

Mikey Fabian:  Bringing Jewish Values to the Table

Adam Greenberg:  Jewish Food Takes a Vacation

Jackie Greenbaum:  Rocking it in the Restaurant World

Meredith Goldberg:  A Recipe for Healing

Chef Sasha Felikson:  Bring on the Borscht 

Ari Gejdenson, Mindful Restaurant Group:  From Gejdenson…err, Generation to Generation

Nycci Nellis:  She’s Got Her Pulse on the DC Food Scene

Restaurant profile:  Fired Up About Al Ha’Esh in Rockville

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