by Lori Gardner for Jewish Food Experience
Justin Rosenberg of Honeygrow
Justin Rosenberg’s Honeygrow is expanding at a rapid pace. The fast-casual chain features made-to-order stir-fries and salads that you customize by selecting ingredients on a touchscreen kiosk. The emphasis is on fresh, local and healthy. Honeygrow was founded in Philadelphia in 2012, and now has approximately 25 locations including DC’s Chinatown, Rockville, Pentagon City and soon Reston and Tyson’s Corner.
It’s unusual for a restaurateur to attribute a biblical patriarch as serving as his inspiration, but this is indeed a factor in Rosenberg’s story. In establishing his business, Rosenberg created LLCs (limited liability companies) as legal entities for Honeygrow, one of which starts with the letters LL. “The LL actually represents the Torah portion Lech Lecha. This is a random Honeygrow fact that no one knows,” he admits.
Read the story here.
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