A Partnership Story That Stands Out

by Lori Gardner for Jewish Food Experience

Julie Melnick and Jennie Kuperstein didn’t know each other growing up, yet they led parallel lives. Both are from Cherry Hill, New Jersey. They went to the same high school (one year apart) and the same Hebrew school. Both were involved in theater, and at one point, they were even in the same play. But they didn’t connect until years later when their paths crossed at Congregation B’nai Tzedek in Potomac, Maryland, where both had children in the pre-K program. It was then that they discovered their careers had evolved in the same direction. That was five years ago. Now Melnick and Kuperstein are partners in a successful PR company for the restaurant industry, Standout Public Relations.

Standout specializes in public relations for restaurants in DC, Maryland and Virginia. Among their many clients is the kosher-certified Shouk.

While the partners’ religious upbringings differed, Judaism and Jewish culture set the stage for their careers in food.


Check Out My Other Stories for Jewish Food Experience

Kosher Dining in Israel: Holy Satisfying

This Deli Thinks You Should Call Your Mother

Filling a Hole in DC for Jewish Food

Holy Chow:  A Divine Pursuit

Justin Rosenberg of Honeygrow:  Fast Casual with Jewish Values

Mikey Fabian:  Bringing Jewish Values to the Table

Adam Greenberg:  Jewish Food Takes a Vacation

Jackie Greenbaum:  Rocking it in the Restaurant World

Meredith Goldberg:  A Recipe for Healing

Chef Sasha Felikson:  Bring on the Borscht 

Ari Gejdenson, Mindful Restaurant Group:  From Gejdenson…err, Generation to Generation

Nycci Nellis:  She’s Got Her Pulse on the DC Food Scene

Restaurant profile:  Fired Up About Al Ha’Esh in Rockville

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